Hi. If you’re interested in the topic of becoming brands, you should start with this article https://saphira.agency/blog/brand-new-ukraine/. I don’t think any of you have ever considered that branding and rebranding can happen not only to companies but also to countries. It can be a long and gradual process, stretching over centuries, or it can happen overnight, as happened in Ukraine quite recently. If you’re not aware of the latest developments in Ukraine and what is happening to its cultural heritage, this article is a must-read.